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Gold Hill Estates

Gold Hill Estates is a residential real-estate project on legendary Crystal Mountain, the #1 ski resort in Washington offering world-class winter sport facilities and year-round outdoor recreations.

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Gold Hill Estates

branding / WEB DESIGN

Gold Hill Estates is a residential real-estate project on legendary Crystal Mountain, the #1 ski resort in Washington offering world-class winter sport facilities and year-round outdoor recreations.

To spread the word and drive sales of the project’s last 9 land lots, I created a new online presence that is as unique and breathtaking as the view up on Gold Hill itself.

 
 
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Serving as a place people can come to learn more and fall in love with Gold Hill Estates, the website is filled with stunning full-bleed videos and images, beautiful typography and elegant animation. This responsive website is as close as it gets to experiencing Gold Hill without actually being there.

Visit goldhillestates.com to see for yourself.

 
 
 

To compliment the new website, I have also developed a new visual identity for Gold Hill Estates, featuring a new logo, typefaces and lined icon system. The crest logo is classic yet modern, paying homage to Crystal Mountain's long history of Alpine championships, while still appealing to the current and future generations of prospective residents.

 

project detail

This project was a collaboration between Allison+Partner’s Creative, Digital, Video and Real Estate teams. What started out as a PR gig snowballed (pun intended) and expanded into a branding and website design project. Working with a modest budget,

As the team’s sole designer and the only person with experience shipping websites, I


Credits & colophon

Creative direction by Karin Heidemann. Copywriting by Natalie Price. Animation by Jeffrey Miao. Special thanks to Danielle Whitis and Justin Parra for their help Q/A-ing the website.

The website is built and runs on Squarespace. Typefaces used are Freight Big Pro, Futura PT and Oakes Grotesk. Videography courtesy of Powder Magazine.