00_thumbnail.jpg

Gold Hill Estates

Gold Hill Estates is a residential real-estate project on legendary Crystal Mountain, the #1 ski resort in Washington offering world-class winter sport facilities and year-round outdoor recreations.

01_hero.jpg

Gold Hill Estates

branding / WEB DESIGN

Gold Hill Estates is a residential real-estate project on legendary Crystal Mountain, the #1 ski resort in Washington offering world-class winter sport facilities and year-round outdoor recreations.

Allison+Partners was tasked to establish a digital presence to spread the word and drive sales of the last 9 land lots. A cross-collaboration between the Creative, Digital, Video and Real-Estate teams, we developed a series of social media contents and created a new website and brand identity that are as unique and breathtaking as the view up on Gold Hill itself.

 
 
wordmark-configuration-2.gif

Serving as a place people can come to learn more and fall in love with Gold Hill Estates, the website is filled with stunning full-bleed videos and images, beautiful typography and elegant animation. This responsive website is as close as it gets to experiencing Gold Hill without actually being there.

Visit http://goldhillestates.com and see for yourself.

 
↗ Some of the ideas that didn't make the cut

↗ Some of the ideas that didn't make the cut

 
 

To compliment the new website, we've also developed a new visual identity for Gold Hill Estates, featuring a new logo, typefaces and lined icon system. The crest logo is classic yet modern, paying homage to Crystal Mountain's long history of Alpine championships, while still appealing to the current and future generations of prospective residents.

 

project detail


Credits & colophon

Copy and sitemap by Natalie Price. Special thanks to Justin Parra and Danielle Whitis for

Typefaces used are Freight Big Pro, Futura PT and Oakes Grotesk. Animation by Jeffrey Miao. Videography courtesy of Powder Magazine.