branding / illustration / system
Playlist Live is an international YouTube convention, hosted annually in Orlando, Florida. Every year, tens of thousands of people flood Marriott's Orlando World Center to celebrate the world’s most personal, inclusive and free media platform.
This symbol set is created to help Playlist goers navigate the (over-populated) venue more efficiently, and ultimately improve their overall experience at Playlist. The symbols are rendered in a style that caters to teenage girls, who make up the majority of Playlist attenders.
This project was originally done for the course Marks & Symbols offered at the University of Washington back in winter 2015. The original prompt was to create a set of 6-10 way finding symbols for an event/venue of choice.
I did some research and came up with a list of 8 most popular points of attraction, which I then rendered into symbols. In addition, I also designed a new (mini) visual identity to supplement the 8 symbols. and create a more holistic brand experience that way.
Credits & colophon
Karen Cheng was the course instructor and project supervisor.
Typeface used is Cocogoose Regular by Zetafonts.